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Article

✓ Peer Reviewed

Twitter as a Tool to Monitor Attitudes: The Strategic Usage of Social Media / Twitter como Herramienta para la Monitorización de Actitudes: El Uso Estratégico de las Redes Sociales

Available from: Journal of Management and Business Education

Publication: Journal of Management and Business Education, vol. 5, no. 4

Pages: 392-423

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Abstract/Notes: This research delves into Twitter analysis, a well-known social media messaging service recently acquired by Elon Musk for $44bn, which we argue to enable researchers to better monitor (and try to solve) the status of the general population regarding the type of user and content of the received messages. With this analysis, it is intended to show the possibility of disseminating reliable, immediate, and high-quality messages (that would be unlikely obtained through official information channels), potentially provoking in this way an exponential impact afterwards. This idea in particular is key, due to any average social media population user and especially from 'Gen Z' (which hold 25% lower attention capacity and 40% lower check of the reliability of sources than its predecessor generation) could easily understand wrongly the massive (and unfiltered) amounts of information received, therefore generating false alarms, beliefs and in some cases, even own welfare losses. To do so, along this paper we propose the development of a pedagogical activity with a multi-methodological approach through which to carry out a qualitative (and cross-sectional) analysis in the degree of ‘Business Administration and Management’ of EDEM-Business School. Thus, the aforementioned activity would constitute a successful teaching innovation exercise as regards to the acquisition of the required competencies and learning outcomes established within the course, as well as to the achievement of a (attainable and consensual) solution to a real problem faced nowadays and selected by the students: in this case, the increase of awareness about the cervical cancer, a type of cancer that is currently the fourth most common among women worldwide and one of the easiest to prevent through screening tests. / El presente estudio profundiza en el análisis de Twitter, una conocida red social de mensajería adquirida recientemente por Elon Musk por 44.000 millones de dólares, a través de la cual se consigue fácilmente monitorizar (e intentar resolver) el estado general de la población en función del tipo de usuario y contenido de los mensajes recibidos. Con este análisis, se pretende mostrar la posibilidad de difundir mensajes fiables, de forma inmediata y de calidad (que difícilmente se obtendrían a través de los canales oficiales de información), provocando así potencialmente un impacto exponencial a posteriori. Esta idea en particular es muy relevante, debido a que cualquier usuario promedio de las redes sociales y especialmente de la 'Generación Z' (los cuales poseen un 25% menos de capacidad de atención y verifican un 40% menos la fiabilidad de las fuentes consultadas que su generación anterior) podría fácilmente entender de forma errónea la ingente cantidad de información recibida (y sin filtrar), generando por tanto posibles falsas alarmas, creencias y, en algunos casos, incluso pérdidas propias de bienestar. Para ello, a lo largo de este trabajo proponemos el desarrollo de una actividad pedagógica con un enfoque multimetodológico a través de la cual llevar a cabo un análisis cualitativo (y transversal) dentro del grado de ‘Administración y Dirección de Empresas’ de EDEM-Escuela de Empresarios. De esta forma, la actividad mencionada constituiría un ejercicio de éxito dentro de la innovación docente a la hora de adquirir las competencias requeridas y los resultados de aprendizaje establecidos dentro la asignatura, así como la consecución de una solución (alcanzable y consensuada) a un problema real seleccionado por los estudiantes y al que se enfrentan en la actualidad: en este caso, el aumento de la concienciación sobre el cáncer de cuello de útero, un tipo de cáncer que actualmente es el cuarto más común entre las mujeres en todo el mundo y de los más fáciles de prevenir a través de exámenes de detección.

Language: English

DOI: 10.35564/jmbe.2022.0023

ISSN: 2605-1044

Book Section

Il problema dell'educazione sociale nel marxismo e nel pragmatismo [The Problem of Social Education in Marxism and Pragmatism]

Book Title: L'educazione alla socialità nella pedagogia contemporanea [Education to sociality in contemporary pedagogy]

Pages: 34-55

Conferences, National Study Conference (4th, Venice, Italy, 12-14 October 1956)

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Abstract/Notes: Speech delivered by author on October 12, 1956 at the 4th National Study Conference (Venice, Italy).

Language: Italian

Published: Roma, Italy: Vita dell'infanzia, 1957

Book Section

La scuola elementare e il problema sociale [Elementary school and the social problem]

Book Title: Convegno sui problemi dell'educazione infantile nella vita industriale: atti [Conference on the problems of childhood education in industrial life: proceedings]

Pages: 50-68

Conferences

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Language: Italian

Published: Roma, Italy: Ente Opera Montessori, 1956

Book Section

Le scuole di lavoro sociale e l'educazione civica [Schools of social work and civic education]

Book Title: L'orientamento professionale come educazione civica: atti del 5. Congresso nazionale Montessori, Messina, 19-21 settembre 1959 [Professional guidance as civic education: proceedings of the 5th Montessori National Congress, Messina, 19-21 September 1959]

Pages: 249-255

Conferences

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Language: Italian

Published: Roma, Italy: Vita dell'infanzia, 1960

Book Section

Il problema dell'educazione sociale nel pensiero di Sergio Hessen [The problem of social education in Sergio Hessen's thought]

Book Title: L'educazione alla socialità nella pedagogia contemporanea [Education to sociality in contemporary pedagogy]

Pages: 100-121

Conferences, National Study Conference (4th, Venice, Italy, 12-14 October 1956), Sergio Hessen - Biographic sources, Social development, Social education

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Abstract/Notes: Speech delivered by author on October 13, 1956 at the 4th National Study Conference (Venice, Italy).

Language: Italian

Published: Roma, Italy: Vita dell'infanzia, 1957

Book

L'educazione alla socialità nella pedagogia contemporanea [Education to sociality in contemporary pedagogy]

Conference proceedings, Conferences, National Study Conference (4th, Venice, Italy, 12-14 October 1956)

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Language: Italian

Published: Roma, Italy: Vita dell'infanzia, [1957]

Book

Valore educativo e sociale della scuola materna: atti [Educational and social value of the nursery school: proceedings]

Conference proceedings, Conferences

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Language: Italian

Published: Roma, Italy: Vita dell'infanzia, [1963]

Book Section

L'educazione sociale nel pensiero di Maria Montessori [Social education in the thought of Maria Montessori]

Book Title: L'educazione alla socialità nella pedagogia contemporanea [Education to sociality in contemporary pedagogy]

Pages: 229-249

Conferences, Maria Montessori - Philosophy, Montessori method of education - Criticism, interpretation, etc., National Study Conference (4th, Venice, Italy, 12-14 October 1956)

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Abstract/Notes: Speech delivered by author on October 14, 1956 at the 4th National Study Conference (Venice, Italy).

Language: Italian

Published: Roma, Italy: Vita dell'infanzia, 1957

Book Section

Ovidio Decroly e l'educazione sociale [Ovide Decroly and social education]

Book Title: L'educazione alla socialità nella pedagogia contemporanea [Education to sociality in contemporary pedagogy]

Pages: 122-153

Aldo Agazzi - Writings, Conferences, Decroly plan, Early childhood care and education, Early childhood education, National Study Conference (4th, Venice, Italy, 12-14 October 1956), Ovide Decroly - Biographic sources, Ovide Decroly - Philosophy

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Abstract/Notes: Speech delivered by author on October 13, 1956 at the 4th National Study Conference (Venice, Italy).

Language: Italian

Published: Roma, Italy: Vita dell'infanzia, 1957

Bachelor's Thesis

Montessori-pedagogiikan, sosiaaliohjauksen ja sosiaalisen kuntoutuksen kohtaaminen asumisyksikössä [The meeting of Montessori pedagogy, social guidance and social rehabilitation in a housing unit]

Available from: Theseus (Finland)

Europe, Finland, Montessori method of education - Criticism, interpretation, etc., Montessori schools, Nordic countries, Northern Europe

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Abstract/Notes: The goal of this qualitative thesis was study how Montessori pedagogy meets social guidance and social rehabilitation in a mental health rehabilitation housing unit. Upbringing, as a concept, was a uniting factor. The goal was to develop client work and make tacit knowledge visible through theory. By strengthening and supporting tacit knowledge, opportunity is given to the birth of new ideas thus increasing deliberation in work life. This thesis discusses socio-pedagogical work orientation, where theory and practice are combined forming an entirety, practical science. The theoretical base creates a prerequisite to the development of knowledge in practice. The thesis was done in collaboration with a working unit and empirical research material was gathered through interviewing personnel with a semi-structured questionnaire format. The questions were based on the six basic principles of the Montessori pedagogy. The meeting was seen in practice from the patients perspective, through observing natures significance and functionality in different ways. Instead, there was no meeting with customers involved in active assessment and documentation. Interviewees felt that tacit knowledge received theoretical background and interviews generated ideas. The pedagogical principles of the Montessori method often meet the principles of social guidance and social rehabilitation, and thus this study is applicable in many different operational environments. / Tämän kvalitatiivisen opinnäytetyön tarkoitus oli tutkia miten Montessori-pedagogiikka kohtaa sosiaaliohjauksen ja sosiaalisen kuntoutuksen mielenterveyskuntoutujien asumisyksikössä. Kasvatus käsitteenä oli yhdistävä tekijä. Tavoitteena oli asiakastyön kehittäminen sekä hiljaisen tiedon näkyväksi tekeminen teorian kautta. Vahvistamalla ja tukemalla hiljaista tietoa voidaan mahdollistaa myös työn kehittämistä uusien syntyvien ideoiden pohjalta sekä lisätä näin harkintaa työn teossa. Opinnäytetyötä ohjasi sosiaalipedagoginen työorientaatio, jossa teoria ja käytäntö kohtaavat muodostaen kokonaisuuden, käytännöllisen tieteen. Teoreettinen perusta luo edellytyksiä tiedon kehittymiselle käytäntöön. Opinnäytetyö on tehty yhteistyössä työelämän kumppanin kanssa ja empiirinen tutkimusaineisto saatiin haastattelemalla henkilökuntaa puoli strukturoiduilla haastattelukysymyksillä, jotka pohjautuivat Montessori-pedagogiikan kuudesta peruselementistä. Kohtaaminen näkyi käytännössä esimerkiksi asiakaslähtöisyytenä, luonnon merkityksen huomioimisena sekä toiminnallisuuden hyödyntämisenä eritavoin. Sen sijaan kohtaamista ei tapahtunut asiakkaiden osallisuudessa aktiiviseen arviointiin sekä dokumentoinnissa. Haastateltavat kokivat, että hiljainen tieto sai teoreettista taustaa ja haastattelut herättivät pohtimaan asioita. Montessori-pedagogiikan peruselementit kohtaavat suurelta osin sosiaaliohjauksen sekä sosiaalisen kuntoutuksen ja näin ollen tämä tutkimukseni on sovellettavissa moniin erilaisiin toiminta ympäristöihin.

Language: Finnish

Published: Vantaa, Finland, 2017

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